Creating an enticing recruitment video, using VideoMatch, is a vital tool for hiring managers looking to attract top talent. One often-overlooked aspect that can make a significant impact on your video's effectiveness is the background. Read our four tips to selecting the right background to ensure your recruitment video stands out and captures the attention of potential candidates.

1. Reflect Company Culture: The background you choose should align with your company's culture and values. If your workplace is modern and dynamic, consider shooting against a sleek office backdrop. On the other hand, if your company has a relaxed and creative atmosphere, a more casual and colorful setting may be appropriate.

2. Keep It Clean and Uncluttered: A cluttered or messy background can distract viewers from your message. Opt for a clean, uncluttered area that allows the focus to remain on you and the content of your video. Remove any unnecessary items or distractions from the frame.

3. Test Different Options: Before shooting your recruitment video, experiment with different background options. Take test shots to see how each background complements your message and appearance. Choose the one that enhances your presence and aligns with your recruitment goals.

4. Adapt to Your Message: Tailor your background to the specific message you want to convey in your video. If you're discussing a company's innovative technology, a tech-themed backdrop may be suitable. For roles that emphasize creativity, an artistic or colorful setting could be ideal.

Selecting the right background for your recruitment video is a subtle yet powerful way to create a memorable and impactful message. With the right backdrop, you can engage potential candidates on VideoMatch and leave a lasting impression.